Privacy Policy

How We Protect Your Information

Introduction

Welcome to lanefurnitureco.com (the “Site”). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Effective Date: December 2025

By using lanefurnitureco.com, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

Information You Provide to Us

We may collect personal information that you voluntarily provide when you:

  • Contact Us: When you fill out our contact form, we collect your name, email address, phone number, and message content
  • Subscribe: When you sign up for newsletters or updates, we collect your email address
  • Communicate: Any information you provide when corresponding with us via email or other channels

Information Automatically Collected

When you visit our Site, we automatically collect certain information about your device and browsing behavior, including:

  • Log Data: IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience
  • Device Information: Hardware model, unique device identifiers, and mobile network information
  • Usage Data: Information about how you interact with our Site, including clicks, scrolling, and search queries

How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing Services: To respond to your inquiries, provide customer support, and deliver requested information
  • Improving Our Site: To understand how visitors use our Site and improve functionality, content, and user experience
  • Communication: To send newsletters, updates, and promotional materials (you can opt-out at any time)
  • Analytics: To analyze Site usage patterns, track performance, and generate statistical data
  • Affiliate Program: To track clicks and purchases through our Amazon affiliate links for commission purposes
  • Legal Compliance: To comply with legal obligations and protect our rights and safety
  • Marketing: To personalize content and deliver relevant advertisements based on your interests

Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device that help us improve your browsing experience. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted).

Types of Cookies We Use

Cookie Type Purpose
Essential Cookies Required for basic Site functionality and navigation
Analytics Cookies Help us understand how visitors use our Site (Google Analytics)
Advertising Cookies Used to track affiliate links and deliver relevant advertisements
Functionality Cookies Remember your preferences and personalize your experience

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, but this may affect Site functionality. To learn more about cookies, visit www.allaboutcookies.org.

Third-Party Services

Amazon Associates Program

lanefurnitureco.com participates in the Amazon Services LLC Associates Program. When you click on affiliate links and make purchases on Amazon.com, Amazon may place cookies on your device to track the referral. Amazon’s use of cookies is governed by their own privacy policy.

Google Analytics

We use Google Analytics to analyze Site traffic and usage patterns. Google Analytics uses cookies to collect anonymous information. You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Other Third-Party Services

Our Site may use other third-party services including:

  • Content delivery networks (CDNs)
  • Email service providers
  • Social media platforms
  • Advertising networks

Each third-party service has its own privacy policy governing data collection and use. We encourage you to review their policies.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

  • Service Providers: With trusted third-party service providers who assist in operating our Site (hosting, analytics, email delivery)
  • Affiliate Partners: With Amazon and other affiliate partners for tracking purposes when you click affiliate links
  • Legal Requirements: When required by law, court order, or government request
  • Business Transfers: In connection with a merger, acquisition, or sale of assets
  • Protection: To protect our rights, property, safety, or that of our users and others
  • With Your Consent: When you explicitly consent to sharing your information

Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Secure Socket Layer (SSL) encryption for data transmission
  • Regular security assessments and updates
  • Restricted access to personal information
  • Secure data storage practices

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When your information is no longer needed, we will securely delete or anonymize it.

Typical retention periods:

  • Contact Form Data: Retained for up to 2 years for customer service purposes
  • Email Subscriptions: Retained until you unsubscribe
  • Analytics Data: Retained according to Google Analytics settings (typically 26 months)
  • Cookie Data: Varies by cookie type, from session-only to several years

Your Privacy Rights

General Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request access to the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Objection: Object to processing of your personal information
  • Restriction: Request restriction of processing your information
  • Portability: Request transfer of your information to another service
  • Withdraw Consent: Withdraw consent for processing where applicable

GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local data protection authority.

CCPA Rights (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to say no to the sale of personal information
  • Right to access your personal information
  • Right to equal service and price

Exercising Your Rights

To exercise any of these rights, please contact us at support@lanefurnitureco.com. We will respond to your request within 30 days.

Children’s Privacy

lanefurnitureco.com is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will delete such information from our systems.

Do Not Track Signals

Some web browsers have a “Do Not Track” feature that signals to websites you visit that you do not want your online activity tracked. Currently, our Site does not respond to Do Not Track signals. We may adopt standards for responding to Do Not Track signals in the future.

International Users

lanefurnitureco.com is operated in the United States. If you are accessing our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located.

By using our Site, you consent to the transfer of your information to the United States and acknowledge that data protection laws in the United States may differ from those in your country.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the bottom of this page.

We encourage you to review this Privacy Policy periodically. Significant changes will be prominently posted on our Site or communicated via email if we have your email address. Your continued use of the Site after changes are posted constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: support@lanefurnitureco.com
Hours: MON – FRI: 9AM-5PM (EST)
Location: Grand Central Pkwy, Las Vegas, NV

We will make every effort to resolve your concerns and answer your questions promptly.

Last Updated: December 2025